E2 Gaming’s Appearance at Oni-Con

It’s been a long while, dear readers. Gonna be starting up my writing again little by little, and what better topic to start up with other than what our good friends at E2 Gaming have been up to recently?

Of course, if you don’t know what’s been said about E2 Gaming before, here’s some required reading before you proceed with reading this particular post.

We good now? Alright, let’s talk!

At the end of the previous E2 Gaming post, I noted about their announcement of their attendance to Oni-Con while promoting a cosplayer. Yes, it’s very weird to announce that they’re going to an event by only announcing that you’ll have a cosplayer at their own booth. Yet, as we all know, it’s not the only strange thing that E2 Gaming has done. But we’re left wondering…what was E2 Gaming up to while they were at Oni-Con? Is there any new information for us to learn? Did any members of the Otome Armada go over there?

Oni-Con was held from October 28th to October 30th over in Galveston, Texas. A dear friend of mine and fellow Otome Armada member, Flowermiko, saw E2 Gaming’s post and decided to stop by the convention so she could talk to them herself, along with trying to see if they had anything new to tell regarding the Taisho x Alice games localization. It’s thanks to her efforts that we were able to get this information for us to keep track of.


E2 Gaming’s booth

E2 Gaming’s booth mainly consisted of their signature big banners featuring the main visual for the Taisho x Alice games. If you remember the promotional poster they were handing out at Wizard World Chicago Comic Con, they were handing those very same posters in this event as well:


Promo poster

They also had a TV that played a trailer of sorts indicating that the game will be available in English and Spanish for the first time:

Here’s the trailer that was playing on the TV:

What’s interesting about this trailer is that it’s full on promoting the image song by Mardelas, but it’s also saying to visit E2 Gaming’s website for more info and the game’s release date, when the website itself hasn’t been updated since that whole Otome Jikan fiasco. They still have the same lone news post about Mardelas’ Phantasia being the game’s image song, along with the game synopsis, character bios and the same image galleries; nothing has really changed.

The reason why that is was explained to Flowermiko by the person manning the booth at the time, Leo. Leo said that most of the updates about Taisho x Alice would be solely posted on their Facebook page…which doesn’t make sense when you look at the trailer that they were showcasing at their booth. Speaking of Facebook, Flowermiko made it a point to tell Leo that it’s pretty unwise to only use Facebook to reach out to otome fans; they’re missing on reaching out to even more fans that mostly post on Twitter and Tumblr. And everyone who’s in the otome game scene knows that the community is the biggest in those two social media platforms.

But apparently that information caught Leo by complete surprise, as if he and his peers had no idea of the size of the otome game community on Twitter and Tumblr. Flowermiko went on to cite the actions of Aksys as an example: not only do they have a Facebook page, but they frequently post on their Twitter account to get the furthest reach possible. They even acknowledged the otome game fans by giving them the title of Otome Armada as they post about otome-themed giveaways or updates on their upcoming otome game titles. This is news to them, but Leo did assure Flowermiko that he’d be passing along this information to the higher ups at E2 Gaming.

So what other information were we able to learn from Leo? Flowermiko asked several more questions relating to the game’s release itself. The most important piece of information is the release date of the games: ALL FOUR TAISHO X ALICE GAMES are to be released at some point this December. That’s pretty soon! On August 6th, they had mentioned about vol. 1 being done already, so it seems like they are making quick work of the remaining games. It does make me worry about the quality of their work, since they don’t have previous game localizations for us to reference from and because December is basically just around the corner. My personal thought is that their goal of having everything done in December might be too soon; this date may change to January or February. Hopefully they’ll update us on this in the next few weeks.

Some other info about E2 Gaming’s release of Taisho x Alice: it’ll be a digital-only release through Steam. The pricing for the games aren’t confirmed yet; they will most likely sell the games separately while also offering a bundle of all of 4 games. There are no plans for a physical release of the games. I kinda had a feeling that they’d only be release the games through Steam, but many otome game fans have voiced their lingering worry that it might underperform much like Amnesia: Memories did due to the possibility of a big number of people resorting to piracy. We’ll see how they’ll handle this hurdle.

The one question that people asked the most on E2 Gaming’s Facebook page is whether the game will have the original Japanese voice acting or if it’ll be text only. We finally have an answer to this: the game will offer its original Japanese voice acting! 🎉 But wait, THERE’S MORE! The game will also have ENGLISH VOICE ACTING. …wait, REALLY?! According to Leo, that’s the case. So not only will we have the Japanese voice acting we coveted for, but now we’ll also have English voice acting that we never expected to get.

This could go one of two ways:

  1. E2 Gaming managed to hire well-known voice actors to record the English lines
  2. They could dub the whole game in-house, which would could end up being TERRIBLE.

Here’s a very famous example of a game that was dubbed in-house:

That’s right dear readers, the English voice acting for the Taisho x Alice games could end up similar in quality to Chaos Wars if it were to be done in-house. And that’s just FRIGHTENING! Let’s…all form a prayer circle and hope that it doesn’t come to that. 🙏

Flowermiko also asked about the reasoning why the game’s already charming opening song was to be replaced with Mardelas’ Phantasia, but Leo offered no comment on that topic. My thoughts on this are it’s probably a deal made with Babel Entertainment to promote the band…but I could be wrong on that assumption. It’s most likely an answer we’ll never get to find out.

While Flowermiko was able to find out some information from Leo, their appearance at Oni-Con was pretty much more of the same set of stuff we’ve all seen before; however, the one thing to note about their appearance at this particular convention is the addition of a new logo on one of their banners:



There was a JLOP logo on their banner. But just what is JLOP? There’s a little blurb underneath the logo that says “Subsidy Program for JAPAN CONTENT,” which kinda gives you the gist of what it’s all about. The JLOP website gives a bit more info on who they are and what they do:

JLOP is the subsidy from the Ministry of Economy, Trade and Industry (METI). This is one of the approaches of an internationally appreciated “Cool Japan”. METI provides the subsidy for companies or organizations which are engaged upon promoting and localizing Japanese visual media to overseas. METI aims to support the revitalization of the local economy by promoting overseas expansion of Japanese content-related industry brought along with the creation of the Japan boom, as well as, “inbound travel to Japan”.

Essentially, what JLOP does is offer a grant to companies that wish to localize Japanese media overseas to raise awareness of unique products that have been produced in Japan. It being an approach of Cool Japan follows, since Cool Japan was founded with the aim of supporting and promoting the development of demand overseas for Japanese products and services. These can range from media, to food, or fashion and lifestyle. If you wish to read more about Cool Japan, here’s a lengthy in-depth document detailing on the whole Cool Japan Initiative.

This is what E2 Gaming meant when they said that they had “been successful in raising more investment than is necessary to localize all four titles in the series.” They applied to JLOP, and they met the requirements to be given that grant that would allow them to have more than enough money to make the localization of the games a reality. Some of you may be wary of this, but JLOP is a legit thing. In The Japan Times article titled “At last, Japan gets it” by  Roland Kelts, JLOP is mentioned to have been a huge game-changer in how the Japanese entertainment industry “grew up”:

Only a few years ago, veteran producers scoffed when I suggested that the government might be a source of financial support and strength amid tough times. “They just want to control us,” one studio founder and president told me. “They don’t even know what we do.”


But after the Cool Japan Fund was rubber-stamped in the summer of 2013, its administrative arm, J-LOP, which distributes “Japan content localization and promotional support grants,” has proven a worthy and well-structured buttress to producers and artists who wish to reach fast-growing consumer populations beyond Japan’s borders.


“J-LOP really changed things,” Unozawa says. “Until now, there was a reluctance (in the industry) to take on government money. It was just seen as being more work for the understaffed studios. But people now see that it’s being handled professionally and fairly.”


(Source: The Japan Times)

Here are some companies you all may know that have been offered a grant by JLOP to either promote or localize Japanese content overseas:

  • Bandai Namco Games
  • Daisuki
  • gumi
  • Kadokawa
  • KLab
  • Konami Digital Entertainment
  • Bushiroad
  • The Pokemon Company
  • Aniplex
  • Lantis
  • Eleven Arts
  • Kodansha
  • Nippon Ichi Software
  • Square Enix

…And the list goes on, dear readers. A good number of these companies have seen a lot of success, but will E2 Gaming be joining them? Will they use the grant they’ve obtained to produce the best possible localization of the Taisho x Alice games? We’ll know very soon in December, if they do indeed keep to their schedule of releasing the games then.

Many thanks to Flowermiko for providing information and pics of E2 Gaming’s appearance at Oni-Con! 💖

Until next time, see ya!



A very cute Flowermiko posing with the E2 Gaming staff!


  One thought on “E2 Gaming’s Appearance at Oni-Con

  1. November 3, 2016 at 3:06 am

    Great post, Elly!

    Will I be able to use some of the information from it for my next Sunday Otome Gaming Mail post? Of course, I will link back here and credit you accordingly (or whatever alternative way you wish).

    Liked by 1 person

    • November 3, 2016 at 4:51 am

      Thank you! 💖

      And yes, certainly! As long as you link back, it’s all good~

      Liked by 1 person

  2. Cat
    November 6, 2016 at 3:49 pm

    Oh man…I’m so wary about this. How are they dubbing, localizing into TWO languages, and publishing this quickly? /shivers
    Lovely summary of it, and I do hope this turns out good.
    Also lovely cosplay of Sakura by FlowerMiko!

    Liked by 1 person

    • November 8, 2016 at 3:19 pm

      Thank you~ And yeah, Decemeber is like right around the corner…even if it’s at the end of December, they don’t have much time. I really really hope it isn’t a rush job, which I’m fearing it to be.

      Isn’t she cute? ✨


  3. Bishie
    May 10, 2017 at 1:56 am

    Reblogged this on Queen Bishie's Lair.


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